Sanna-Katriina Asikainen (Sanna Sundqvist) is Associate Professor in Marketing at Aalto University, School of Business. Previously, she worked as Professor of International Marketing at School of Business and Management, Lappeenranta University of Technology, Finland. In the past, she has also worked as a visiting scholar at Scancor, Stanford University, US, and as a visiting professor at Loughborough University, School of Business and Economics, UK.

Professor Sundqvist’s research and teaching covers topics related to Strategic Management, International Marketing, and International Entrepreneurship, and she has published in scholarly journals, like Journal of the Academy of Marketing Science, Journal of Business Research, International Marketing Review, Journal of World Business, Industrial Marketing Management, and European Journal of Marketing.

Professor Sundqvist has received many awards and honors for her research: Her article “Measuring inter-organizational trust-a critical review of the empirical research in 1990-2003” was nominated as the Top 25 Hottest Articles in Industrial Marketing Management. She was also a recipient of The Douglas C. Mackay Outstanding Paper Award in International Entrepreneurship. She was Highly Commended Award Winner at the Literati Network Awards for Excellence in 2013 for the article "Strategic flexibilities and export performance: The moderating roles of export market-oriented behavior and the export environment” published in European Journal of Marketing. In addition she has won several best paper awards from conferences. Her teaching has been awarded as the EPAS Accredited MIMM: Master's in International Marketing Management programme where she teaches, was awarded the 'Teaching achievement' of the year 2013, by the Finnish Association of Business School Graduates (SEFE).