My research focuses on strategy and organization in industry and market disruptions (technology induced disruptions). In my research and teaching I have taken in increased focus in how digital is disrupting existing industries and markets, successful digital platform strategies, new sources of competitive advantage arising from digitalisation, open digital platforms and multi-sided platforms, and corporate digital strategies. In my research I take a longitudinal empirical approach (both historical and real-time) for investigating changes in sources of competitive advantage, changes in strategy and organization due to industry and market disruption, and the formation and shaping of strategic reasoning when an industry is going through a disruption. I teach advanced courses in strategy, platform strategy and design, digital strategy, and technology and innovation strategy at the Masters, doctoral, and MBA, EMBA level. I engage frequently with SMEs and large company managers and executives with their their strategy challenges and opportunities arising from disruption of their industry environment, especially digital disruption of industry environment and their strategy work with digital and platforms.