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Natalia Guimaraes Moreira
Person profile
Natalia is an interdisciplinary researcher (between the fields of fashion, management and engineering) and project manager with a circular and systemic focus on sustainable materials and their value chains. Her body of publications portrays skills in the field of product development since 2007, advising global fashion brands and carrying out research on sustainability for action-oriented projects, and contributing to vital academic debates on the fashion and textile pipelines. Natalia also has skills with networking and academic outreach, activities which she deems essential for the creation of sustainable awareness and behavioural change. Natalia’s research emphasises a direct engagement with diverse stakeholder groups involved in product supply and value chains, which has enabled her to successfully develop new models of sustainability futures and systems thinking in her research.
Person profile
Natalia is an interdisciplinary researcher (between the fields of fashion, management and engineering) and project manager with a circular and systemic focus on sustainable materials and their value chains. Her body of publications portrays skills in the field of product development since 2007, advising global fashion brands and carrying out research on sustainability for action-oriented projects, and contributing to vital academic debates on the fashion and textile pipelines. Natalia also has skills with networking and academic outreach, activities which she deems essential for the creation of sustainable awareness and behavioural change. Natalia’s research emphasises a direct engagement with diverse stakeholder groups involved in product supply and value chains, which has enabled her to successfully develop new models of sustainability futures and systems thinking in her research.
Background
Education and degrees awarded
Ph.D. (2013-2017), University of Manchester (United Kingdom)
Thesis title: “Product development: dealing with consumer demand during the development of sustainable textile products”.
Major subject: Sustainability
Supervisory team: Dr. Richard Kennon (University of Manchester's Northwest Composites Centre) and Prof. Trevor Wood-Harper (Alliance Manchester Business School)
Graduation date: 4th September 2017
M.Sc. Eco-efficient Product Design (2009- 2012), Politecnico di Torino (Italy)
Dissertation title: “A literature review and case study of the current situation: ecologic textile products development and use in the aeronautic industry”.
Major subject: Eco-design
Supervisory team: Prof. Luigi Bistagnino (Politecnico di Torino), Prof. Luis Antonio de Santa-Eulalia (TELUQ-UQAM) and Prof. Daoud Ait-Kadi (Laval University)
Graduation date: 27th February 2012
Highlights:
- Visiting Researcher in Canada for 6 months to focus on practical applications of the Masters of Science research between the Universitè Laval, Telé-université du Québec and the airspace company Bombardier in the development of sustainable products in the field of aviation completion.
B.Sc. Textile and Fashion (2005 - 2008), University of Sao Paulo (Brazil)
Dissertation title: “Business plan for a beach-wear company”.
Major subject: Fashion Management
Supervisory team: Prof. Carlos de Brito Pereira (School of Art, Science and Humanities - USP) and Prof. Moacyr Martucci Junior (Escola Politecnica - USP)
Graduation date: 23rd March 2009
Highlights:
- Product development trainee at Hope Lingerie: from March 2007 to September 2008
- Member of the student editorial for the School of Arts, Sciences and Humanity Newspaper: from June 2007 to September 2008
- Teaching assistant to acclaimed Prof. Kathia Castilho: from July 2006 to March 2007
Relevant work experience
Academic Coach and supervisor | UK Academic Consultancy | Feb 2018 – Present
Whilst working as a Product owner I was also helping a PhD student with her research. In September 2019 I decided to focus fulltime on the academic supervision whilst pursuing a career within sustainability.
External supervisor for a PhD dissertation at the University of Sao Paulo - School of Engineering of São Carlos entitled “Circular Economy and its Challenges Towards Apparel Consumer Behaviour: From a Survey Analysis to a Circular Mind-set Roadmap”;
Co-supervisor for a BSc dissertation at the Federal University of Sao Carlos - School of Library and Information Sciences entitled “Agile metrics: a quantitative analysis of best practices and uses”.
Co-supervisor for a MSc dissertation at the University of Lisbon – Architecture School entitled “Sustainable fashion: an exploratory research of Brazilian and Portuguese enterprises”.
Monitora Soluções Tecnológicas and VistaJet | Sao Paulo, Brazil | Jul 2018–Aug 2019
Product Owner: Representative of the client’s needs (Vistajet) inside the developing company(Monitora), this actor of the Scrum (agile software development) is responsible for the vision, valueand overall development of new products.Act as the bridge between theclient’s needs and the developer’s technical knowledge ensuringthe communication flow and understanding between senior stakeholders;Developed operational software for a private aviation company with offices in London, Malta andthe US (VistaJet);The development of a highly complex operational tool to ensure the correct usage of theEuropean Union Aviation Safety Agency (EASA) and the Federal Aviation Administration (FAA)aviation rules;Further developments to improve VistaJet’s operations worldwide (eg.Booking, personnel, fleet,etc)
VPB Consultancy and the C&A Foundation | Sao Paulo, Brazil | Feb 2018 - Feb 2019
Head of Apparel Research for the project “Transition to Circular Economy”: Responsible for researching and analysing the apparel industry in Brazil and the coordinating of two Masters Students.
Research the current situation of the Brazilian Apparel Industry;
Evaluate the practical implication of Circular Economy best practices in the country;
Map potential companies, associations and niches to start the adoption of Circular Economy principles which embrace communities as well as companies;
Created a high-quality report that is being used by the C&A Foundation (based in the Netherlands) to improve its supply-chain profile within the different countries they act in, in this case, the Instituto C&A (based in Brazil).
Background
Education and degrees awarded
Ph.D. (2013-2017), University of Manchester (United Kingdom)
Thesis title: “Product development: dealing with consumer demand during the development of sustainable textile products”.
Major subject: Sustainability
Supervisory team: Dr. Richard Kennon (University of Manchester's Northwest Composites Centre) and Prof. Trevor Wood-Harper (Alliance Manchester Business School)
Graduation date: 4th September 2017
M.Sc. Eco-efficient Product Design (2009- 2012), Politecnico di Torino (Italy)
Dissertation title: “A literature review and case study of the current situation: ecologic textile products development and use in the aeronautic industry”.
Major subject: Eco-design
Supervisory team: Prof. Luigi Bistagnino (Politecnico di Torino), Prof. Luis Antonio de Santa-Eulalia (TELUQ-UQAM) and Prof. Daoud Ait-Kadi (Laval University)
Graduation date: 27th February 2012
Highlights:
- Visiting Researcher in Canada for 6 months to focus on practical applications of the Masters of Science research between the Universitè Laval, Telé-université du Québec and the airspace company Bombardier in the development of sustainable products in the field of aviation completion.
B.Sc. Textile and Fashion (2005 - 2008), University of Sao Paulo (Brazil)
Dissertation title: “Business plan for a beach-wear company”.
Major subject: Fashion Management
Supervisory team: Prof. Carlos de Brito Pereira (School of Art, Science and Humanities - USP) and Prof. Moacyr Martucci Junior (Escola Politecnica - USP)
Graduation date: 23rd March 2009
Highlights:
- Product development trainee at Hope Lingerie: from March 2007 to September 2008
- Member of the student editorial for the School of Arts, Sciences and Humanity Newspaper: from June 2007 to September 2008
- Teaching assistant to acclaimed Prof. Kathia Castilho: from July 2006 to March 2007
Relevant work experience
Academic Coach and supervisor | UK Academic Consultancy | Feb 2018 – Present
Whilst working as a Product owner I was also helping a PhD student with her research. In September 2019 I decided to focus fulltime on the academic supervision whilst pursuing a career within sustainability.
External supervisor for a PhD dissertation at the University of Sao Paulo - School of Engineering of São Carlos entitled “Circular Economy and its Challenges Towards Apparel Consumer Behaviour: From a Survey Analysis to a Circular Mind-set Roadmap”;
Co-supervisor for a BSc dissertation at the Federal University of Sao Carlos - School of Library and Information Sciences entitled “Agile metrics: a quantitative analysis of best practices and uses”.
Co-supervisor for a MSc dissertation at the University of Lisbon – Architecture School entitled “Sustainable fashion: an exploratory research of Brazilian and Portuguese enterprises”.
Monitora Soluções Tecnológicas and VistaJet | Sao Paulo, Brazil | Jul 2018–Aug 2019
Product Owner: Representative of the client’s needs (Vistajet) inside the developing company(Monitora), this actor of the Scrum (agile software development) is responsible for the vision, valueand overall development of new products.Act as the bridge between theclient’s needs and the developer’s technical knowledge ensuringthe communication flow and understanding between senior stakeholders;Developed operational software for a private aviation company with offices in London, Malta andthe US (VistaJet);The development of a highly complex operational tool to ensure the correct usage of theEuropean Union Aviation Safety Agency (EASA) and the Federal Aviation Administration (FAA)aviation rules;Further developments to improve VistaJet’s operations worldwide (eg.Booking, personnel, fleet,etc)
VPB Consultancy and the C&A Foundation | Sao Paulo, Brazil | Feb 2018 - Feb 2019
Head of Apparel Research for the project “Transition to Circular Economy”: Responsible for researching and analysing the apparel industry in Brazil and the coordinating of two Masters Students.
Research the current situation of the Brazilian Apparel Industry;
Evaluate the practical implication of Circular Economy best practices in the country;
Map potential companies, associations and niches to start the adoption of Circular Economy principles which embrace communities as well as companies;
Created a high-quality report that is being used by the C&A Foundation (based in the Netherlands) to improve its supply-chain profile within the different countries they act in, in this case, the Instituto C&A (based in Brazil).