Research, doctoral education and tutoring are my main 'hobbies'. My research interest can be grouped into the following five domains following approximately a chronological order of my 30 year academic life:
Early years - from Consumer preference research to early applications of Conjoint Analysis
Middle years - from Organizational Buying Behavior to Business Marketing & Relationships
An important side-track - Marketing Orientation, Capabilities and Firm Performance
Pushing boundaries - Understanding and Managing Business & Innovation Networks
Always interested in development of Marketing Theory
Person profile
Research, doctoral education and tutoring are my main 'hobbies'. My research interest can be grouped into the following five domains following approximately a chronological order of my 30 year academic life:
Early years - from Consumer preference research to early applications of Conjoint Analysis
Middle years - from Organizational Buying Behavior to Business Marketing & Relationships
An important side-track - Marketing Orientation, Capabilities and Firm Performance
Pushing boundaries - Understanding and Managing Business & Innovation Networks
Always interested in development of Marketing Theory
Background
Professor of Marketing and Department Head at the Helsinki School of Economics (HSE) before the merger into the Aalto University.
Visiting Research Professor or Scholar positions in:
UC Berkeley, Haas School of Business 2010-2011
University of Bath 2003
Aston Business School 1997
European Institute for Advanced Studies in Management (EIASM), Brussels 1992, 1982
Pennsylvania State University 1987-88 and 1992
Background
Professor of Marketing and Department Head at the Helsinki School of Economics (HSE) before the merger into the Aalto University.
Visiting Research Professor or Scholar positions in:
UC Berkeley, Haas School of Business 2010-2011
University of Bath 2003
Aston Business School 1997
European Institute for Advanced Studies in Management (EIASM), Brussels 1992, 1982
Pennsylvania State University 1987-88 and 1992
Quote
University life should be intellectual excitement and fun!
Keywords
Business and innovation networks
Innovation ecosystems
Business marketing
Marketing theory
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