TEACHING
2019, 2018, 2017, 2015, 2014, 2013 Marketing, Strategy and Firm Performance, Aalto University School of Business
2019, 2018, Marketing Analytics, Aalto University School of Business
2018, 2016 Strategic Management and Marketing: Converging Perspectives, Aalto University School of Business
2018, Business Analytics, Aalto University Executive Education, Singapore
2017, 2016 Global Marketing Management, Aalto University Executive Education, Singapore
2017, 2016 Principles of Marketing (in Finnish), Aalto University School of Business
2016 PhD Summer School on Strategic Organization 2016, Amsterdam Business Research Institute
2015, 2014 Master's Thesis Seminar, Aalto University School of Business
2011 Advanced Quantitative Research Methods in Marketing, Aalto University School of Business
2012, 2011, 2010 Quantitative Research Methods in Marketing, Aalto University School of Business
2010, 2009 Systems Thinking and Decision Making (in Finnish), Helsinki University of Technology
Executive education: competitive dynamics, marketing analytics, marketing performane measurement, strategic marketing
Master's thesis supervision: competitive dynamics, marketing analytics, marketing performance measurement, strategic marketing, quantitative methods, retailing
AWARDS AND GRANTS
2019 Outstanding Reviewer Award, Long Range Planning
2019 Paper accepted for the Best Paper Proceedings (top 10 %), Academy of Management Annual Meeting, Boston, MA.
2016 Teaching Developer of the Year at Aalto University School of Business, awarded by the Helsinki School of Economics Foundation
2014 Best Paper Award of the Strategic Management Special Interest Group in the European Academy of Management Annual Meeting, 2014, Valencia, Spain.
2012 Paper accepted for the Best Paper Proceedings (top 10 %), Academy of Management Annual Meeting, Boston, MA.
2011 ASLA-Fulbright Pre-Doctoral Research Fellow scholarship for a six-month visit at the Darden School of Business, University of Virginia
2010 Teachers of the Year award at Systems Analysis Laboratory (Helsinki University of Technology).
SELECTED PUBLICATIONS
Jukka Luoma, Falk, Tomas, Totzek, Dirk, Tikkanen, Henrikki, & Mrozek Alexander J. (2018). Big splash, no waves? Cognitive mechanisms driving incumbent firms’ responses to low-price market entry strategies. Strategic Management Journal, 39(5): 1388-1410
Jukka Luoma, Ruutu, Sampsa, King, Adelaide, & Tikkanen, Henrikki (2017). Time delays, competitive interdependence and firm performance. Strategic Management Journal, 38(3): 506-525. https://dx.doi.org/10.1002/smj.2512.
Johanna Frösén, Luoma, Jukka, Jaakkola, Matti, Tikkanen, Henrikki, & Aspara, Jaakko (2016). What counts vs. what can be counted: The complex interplay of market orientation and marketing performance measurement in organizational configurations. Journal of Marketing, 80(3): 60–78. http://dx.doi.org/10.1509/jm.15.0153
Jukka Luoma (2016). Model-based organizational decision making: A behavioral lens. European Journal of Operational Research, 249(3): 816-826.
Raimo P. Hämäläinen, Luoma, Jukka, & Saarinen, Esa (2014). Mathematical modeling is more than fitting equations. American Psychologist, 69(6): 633-634.
Raimo P. Hämäläinen, Luoma, Jukka, & Saarinen, Esa (2013). On the importance of behavioral operational research: the case of understanding and communicating about dynamic systems. European Journal of Operational Research, 228(3): 623–634.
Jaakko Aspara, & Luoma, Jukka (2012). Evolution of service markets: the case of mutual funds in Finland. In Jaakko Aspara, Rajala, Risto, & Tuunainen, Virpi (Eds.) The Future of Banking Services, Aalto University Publication Series, Business+Economy, Helsinki: Unigrafia, 2012.
Jukka Luoma, Hämäläinen, Raimo P., & Saarinen, Esa (2011). Acting with systems intelligence: Integrating complex responsive processes with the systems perspective, Journal of the Operational Research Society, 62(1): 3-11.
Jukka Luoma, Hämäläinen, Raimo P., & Saarinen, Esa (2008). Perspectives on team dynamics: Meta learning and systems intelligence, Systems Research and Behavioral Science, 25(6): 757-767.
