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Person profile
I do research within consumer behavior, more specifically within the field of consumer culture theory (CCT). My current main research interests deal with consumer creativity.
Person profile
I do research within consumer behavior, more specifically within the field of consumer culture theory (CCT). My current main research interests deal with consumer creativity.
Quote
"It's extremely hard to verify the origins of quotes on the Internet." -Abraham Lincoln
Keywords
Qualitative Research
subcultural research
consumption communities
Consumer Culture Theory
netnography
ethnography
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