ArnouldAalto-yliopisto

Eric Arnould

Vieraileva professori, Markkinoinnin laitos

Avainsanat

Yhteystiedot

Työsähköpostiosoite
eric.arnould at aalto.fi

Julkaisut

Vertaisarvioidut tieteelliset artikkelit

Alkuperäisartikkeli tieteellisessä aikakauslehdessä

Consumer Movements and Collective Creativity:The Case of Restaurant Day

Weijo, Henri; Martin, Diane; Arnould, Eric 

2018 

JOURNAL OF CONSUMER RESEARCH 

UNIV CHICAGO PRESS 

ISSN: 0093-5301 

Fetish, magic, marketing

Arnould, Eric; Cayla, Julien; Dion, Delphine 

2017 

ANTHROPOLOGY TODAY 

Wiley-Blackwell 

ISSN: 0268-540X 

Mutuality: critique and substitute for Belk’s “sharing,”

Arnould, Eric; Rose, RandallAlexander 

2016 

MARKETING THEORY 

SAGE Publications Ltd 

ISSN: 1470-5931 

Rethinking Old Thoughts

Arnould, Eric 

2016 

Journal of Business Anthropology 

ISSN: 2245-4217 

Why do the Indians Wear Adidas? Or, Culture Contact and the Relations of Consumption

Arnould, Eric; Wilk, Richard 

2016 

Journal of Business Anthropology 

ISSN: 2245-4217 

Persona-fied brands managing branded persons through persona

Arnould, Eric; Dion, Delphine 

2016 

JOURNAL OF MARKETING MANAGEMENT 

Taylor and Francis Ltd. 

ISSN: 0267-257X 

Consumer Fetish Commercial Ethnography and the Sovereign Consumer

Arnould, Eric; Cayla, Julien 

2015 

ORGANIZATION STUDIES 

SAGE PUBLICATIONS LTD 

ISSN: 0170-8406 

Exploring consumptive moments of value-creating practice in online community

Hartmann, Benjamin J.; Wiertz, Caroline; Arnould, Eric J. 

2015 

PSYCHOLOGY AND MARKETING 

Wiley-Liss Inc. 

ISSN: 0742-6046 

Narrative Transparency

Arnould, Eric; Press, Melea 

2014 

JOURNAL OF MARKETING MANAGEMENT 

Taylor and Francis Ltd. 

ISSN: 0267-257X 

Mise au point : du concept de « partage » à la mutualité en « consumer research

Arnould, Eric; Rose, Alexander 

2014 

Revue du MAUSS 

ISSN: 0990-5642 

Tillage practices and identity formation in High Plains farming

Arnould, Eric; Strand, Katie; Press, Melea 

2014 

JOURNAL OF MATERIAL CULTURE 

SAGE Publications Ltd 

ISSN: 1359-1835 

Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture

Arnould, Eric; Press, Melea; Murray, Jeff; Strand, Katie 

2014 

JOURNAL OF MARKETING 

AMER MARKETING ASSOC 

ISSN: 0022-2429 

Strategic Uses for Ethnographic Stories Using What Your Customers Do, Feel, and Say to Transform Your Business

Arnould, Eric; Cayla, Julien; Beers, Robin 

2014 

MIT SLOAN MANAGEMENT REVIEW 

Massachusetts Institute of Technology 

ISSN: 1532-9194 

Les perspectives culturelles de la recherche en marketing en faveur du développement durable dans les pays en développement

Arnould, Eric 

2014 

Recherche et Applications en Marketing 

SAGE Publications Inc. 

ISSN: 2051-5707 

Ethnographic stories for market learning

Cayla, Julien; Arnould, Eric J. 

2013 

JOURNAL OF MARKETING 

AMER MARKETING ASSOC 

ISSN: 0022-2429 

Socializing to Co-Produce Pathways to Consumers' Financial Well-Being

Guo, Lin; Arnould, Eric J.; Gruen, Thomas W.; Tang, Chuanyi 

2013 

JOURNAL OF SERVICE RESEARCH 

SAGE PUBLICATIONS INC 

ISSN: 1094-6705 

Productive consumption in the class-mediated construction of domestic masculinity Do-it-yourself (DIY) home improvement in men's identity work

Moisio, Risto; Arnould, Eric J.; Gentry, James W. 

2013 

JOURNAL OF CONSUMER RESEARCH 

UNIV CHICAGO PRESS 

ISSN: 0093-5301 

Discursivity, difference, and disruption Genealogical reflections on the consumer culture theory heteroglossia

Thompson, Craig J.; Arnould, Eric; Giesler, Markus 

2013 

MARKETING THEORY 

SAGE Publications Ltd 

ISSN: 1470-5931 

Kirjan tai muun kokoomateoksen osa

Redressing an Alleged Lacuna Scholarly Models for an Engaged Ethnology of Consumer Culture

Arnould, Eric J. 

2017 

TAYLOR & FRANCIS 

ISBN: 9781138680562 

Living in Business Schools, Writing Consumer Culture

Arnould, Eric; Thompson, Craig 

2014 

LEFT COAST PRESS 

ISBN: 978-1611321722 

Brand charismatic legitimacy and marketing of adoration

Arnould, Eric; Dion, Delphine 

2014 

KOGAN PAGE LTD 

ISBN: 978-0749471668 

Vertaisarvioimattomat tieteelliset kirjoitukset

Kirjan tai muun kokoomateoksen osa

Consumer Culture Theory: Ten Years Gone (and Beyond),

Arnould, Eric; Thompson, Craig 

2015 

EMERALD GROUP PUBLISHING 

ISBN: ISSN: 0885-2111 

Preface

Arnould, Eric 

2014 

Collections Societing 

Editions Management et Société 

ISBN: 978-2-84769-629-5 

Cultural Dimensions of co-creation of service experiences: Western Medicine’s (WM) Neo-Colonialization of Traditional Chinese Medicine (TCM)

Helkkula, Anu; Chen, An; Arnould, Eric 

2016 

Practice consumption and value creation Advancing the practice theoretical ontology of consumption community

Hartmann , Benjamin J.; Wiertz, Caroline; Arnould, Eric 

2011 

ADVANCES IN CONSUMER RESEARCH 

ASSN CONSUMER RES 

ISSN: 0098-9258 

Alert