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Ashish Kumar
Assistant Professor
Department of Marketing (www)
Person profile
EDUCATION
- Ph.D. in Marketing (2012)
The State University of New York at Buffalo, Buffalo, NY
- M.A. in Economics (2010)
The State University of New York at Buffalo, Buffalo, NY
- B.Tech. in Information and Communication Technology (2005)
DA-IICT, Gandhinagar, India
Person profile
EDUCATION
- Ph.D. in Marketing (2012)
The State University of New York at Buffalo, Buffalo, NY
- M.A. in Economics (2010)
The State University of New York at Buffalo, Buffalo, NY
- B.Tech. in Information and Communication Technology (2005)
DA-IICT, Gandhinagar, India
Background
RESEARCH INTERESTS
- Substantive: Digital Marketing, Social Media Marketing, Email Marketing, Multichannel Marketing, Topics in Retailing, Health Marketing, Big Data and Marketing Analytics
- Methodological: Consumer Choice Models, Hierarchical Bayesian Econometrics, Applied Econometrics
TEACHING EXPERIENCE
- Digital Marketing, M.Sc., 2013-2018.
- Online Marketing Engineering, M.Sc., 2019.
- Conceptual Foundation and Emerging Trends in Digital Marketing, Ph.D. Seminar, Kataja Course. 2018.
- Social Media Marketing, Executive Education by EIT Digital, 2017.
- Framework and Background to Digital Marketing & Understanding Customer Behavior in Digital Environment, F.E.C. (Further Educated with Companies) Training Program for Aalto Executive Education, 2016.
- Supervision of Bachelor’s Thesis, B.Sc., 2015.
- Customer Relationship Management, B.Sc., 2013-2015.
- Principles of Marketing, Undergraduate, 2010-2011.
Background
RESEARCH INTERESTS
- Digital Marketing (e.g., Socila Media Marketing, Email Marketing, Mobile Marketing)
- Consumer Shopping Behavior in a Multichannel Environment.
- Topics in Retailing (e.g., Store Format Choice, Online/Offline Channel Choice).
- Big Data Challenges in Marketing (e.g., platform economy)
- Health Economics (e.g., Consumers’ Healthy Behaviors and Choice for Insurances)
- Choice Models and Hierarchical Bayesian Econometrics
TEACHING EXPERIENCE
- Instructor, “Digital Marketing”, M.Sc. Level, 2013-2017.
- Social Media Marketing, Social Media Computing course organized by EIT Digital, Aalto University, 2017.
- F.E.C. (Further Educated with Companies) Training Program for Aalto Executive Education on the topic, “Framework and Background to Digital Marketing & Understanding Customer Behavior in Digital Environment,” 2016.
- Instructor, “Customer Relationship Marketing”, B.Sc. Level, 2013-2015.
- Supervisor, “Bachelor’s Thesis”, B.Sc. Level, 2015
- Instructor, “Principles of Marketing”, Undergraduate Level, 2010-2011.
- Teaching Assistant, “Principles of Marketing”, Undergraduate Level, 2010-2011.
Keywords
Digital marketing
Social Media Marketing
Email Marketing
Multichannel Marketing
Topics in Retailing
Health Marketing
Big Data and Marketing Analytics
Consumer Choice Models
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